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That's something not everyone thinks this is a good thing. The worry about online dating comes from theories about how too much choice might be bad for you.

The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.

On her screen, images of men appeared and then disappeared to the left and right, depending on the direction in which she wiped.

I felt a deep sense a rejection -- not personally, but on behalf of everyone at the bar.

We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.

I actually don’t see in my data any negative repercussions for people who meet partners online.

But the fear that online dating is changing us, collectively, that it's creating unhealthy habits and preferences that aren't in our best interests, is being driven more by paranoia than it is by actual facts.

I wondered to myself, is this what online dating has done to us?

For folks who are meeting people everyday—really younger people in their early twenties—online dating is relevant, but it really becomes a powerful force for people in thin dating markets.

In a 2012 paper, I wrote about how among heterosexuals, the people who are most likely to use online dating are the middle-aged folks, because they’re the ones in the thinnest dating market.

The age of first marriage is now in the late twenties, and more people in their 30s and even 40s are deciding not to settle down.

The rise of phone apps and online dating websites gives people access to more potential partners than they could meet at work or in the neighborhood.

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